Privacy policy

Maison Libertine Ltd ("us," "we," or "our") operates website www.maison-libertine.com (the "Site"). This page informs you of our policies regarding the collection, use, and disclosure of Personal Information we receive from users of the Site.

Maison Libertine Ltd. is the controller of your personal data within the meaning of Art. 4 No. 7 of the EU General Data Protection Regulation 2016/679 (“GDPR”) and as such your direct point of contact related to data protection. You can reach us at any time using the following contact options:

By post: Maison Libertine

58A, Cavendish Road,

NW67XP London, United Kingdom

By email: info@maison-libertine.com

What sort of information do we collect and may Use?

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to, your name, email address, mailing address, phone number, and payment information.

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security. Security Measures: We employ security measures to protect your data, including the use of encryption and firewalls.

Collection and Use of Technical Data

When you use our website www.maison-libertine.com, we may automatically collect certain technical information about your visit. This information is gathered to enhance the functionality and security of our website and to improve your overall experience. The technical data we may collect includes, but is not limited to:

·      To analyse and improve the performance and functionality of our website.

·      To understand how users interact with our website and its content.

·      To enhance your experience by personalizing content and recommendations.

·      To ensure the security and integrity of our website and services.

·      To comply with legal and regulatory requirements.

We do not sell or rent your technical data to third parties. However, we may share this information with trusted service providers, contractors, or affiliates who assist us in operating our website and providing our services.

By using our website, you consent to the collection and use of your technical data as described in this Privacy Policy. You may manage your cookie preferences through your browser settings, and you can learn more about your data rights and choices in our "Your Privacy Choices" section.

Technical data include but is not limited to:

    • IP Address: This is a numerical label assigned to each device connected to a computer network, and it can be used to determine a user's approximate location.

    • Browser Information: Data about the web browser being used, including the browser type and version.

    • Operating System: Information about the user's device operating system (e.g., Windows, macOS, Android, iOS).

    • Referral Source: Information about how the user arrived at the website, which could include the URL of the referring website.

    • User Agent: A string of text that provides information about the user's device and browser.

    • Session Data: Information about the user's interaction with the website during the current session, such as page views and interactions with website elements.

    • Error Logs: Records of any errors encountered during a user's visit to the website, which can help diagnose and fix technical issues.

    • Geolocation Data: Data that can estimate a user's geographic location based on their IP address or other information.

    • Log Data: Like most websites, we automatically collect information that your browser sends whenever you visit our site. This may include your IP address, browser type, operating system, the pages you visit, and the date and time of your visit.

    • Cookies: We may use cookies and similar tracking technologies to collect information about how you interact with our website. Cookies are small text files stored on your device that help us analyse your usage patterns and preferences.

    • Device Information: We may collect information about the device you are using to access our website, such as device type, device ID, and mobile network information.

    • Collection and Use of Analytics: We may use third-party analytics services, such as Google Analytics, to collect and analyse data about your use of our website. This helps us understand user behaviour and improve our services.

Collection and Use of User Registration Data: When you register for an account on our website, we collect additional information, which may include your name, email address, username, password, and other optional information you choose to provide.

Collection and Use of Order Data: When you make a purchase on our website, we collect information related to your orders. This may include the products or services you ordered, the billing and shipping address, payment information, and order history.

Collection and Use of Payment Data: To process payments, we collect payment information such as credit card details, billing information, and transaction history. This data is securely processed and stored by our payment service providers.When you make a purchase on our website, we collect the following payment data:

·      Payment Method: This includes the type of payment method used, such as credit card, debit card, PayPal, or other payment options.

·      Credit Card Information: If you use a credit card for payment, we may collect the credit card number, cardholder name, expiration date, and the card's security code (CVV/CVC).

·      Billing Information: This includes the billing address associated with the payment method, including street address, city, state or province, postal code, and country.

·      Transaction History: We may collect information about the transaction itself, including the total amount, currency, and transaction ID.

Collection and Use of Creditworthiness Data: In certain instances, when you engage in financial transactions with us or apply for credit or financial services, we may collect and process creditworthiness data. Creditworthiness data may include:

·      Credit Reports: Information obtained from credit reporting agencies, which may include credit scores, credit history, outstanding debts, and payment records.

·      Financial Statements: Data related to your financial standing, such as income, assets, and liabilities.

·      Employment Information: Details about your employment, including your job history, employer information, and income sources.

·      Banking and Payment Information: Information about your banking and payment history, including account numbers, transactions, and payment patterns.

·      Public Records: Information from public sources, such as bankruptcy records or legal judgments, which may impact your creditworthiness.

Collection and Use of Shopping Interest Data

We may collect shopping interest data to provide you with a more personalized and tailored shopping experience on our website [Your Website URL]. Shopping interest data may include, but is not limited to:

1.     Product Views: Information about the products or categories you have viewed on our website.

2.     Wish Lists: Products you've added to your wish lists or saved for future reference.

3.     Shopping Cart Data: Items you've added to your shopping cart but have not yet purchased.

4.     Search Queries: The keywords and search terms you've used to find products on our website.

5.     Purchase History: Details of products you've purchased, including order history and product reviews.

6.     Preferences and Settings: Your preferences and settings, such as favorite categories, sizes, and color choices.

We collect shopping interest data for the following purposes:

·      To personalize your shopping experience by recommending products that match your interests.

·      To improve our product offerings, website navigation, and search functionality based on user preferences.

·      To analyze shopping trends and behavior to enhance our inventory and customer service.

·      We may also use this data for marketing and advertising purposes, such as sending you promotional offers or newsletters related to products you've shown interest in.

·      Your shopping interest data is treated with care, and we do not share it with third parties for their marketing purposes without your consent.

·      By using our website and interacting with our products, you consent to the collection and use of your shopping interest data for the purposes mentioned above. You may manage your preferences and opt-out of receiving promotional emails through your account settings.

 Why do we process your personal data?

We process your technical data exclusively to offer you access to our website, www.maison-libertine.com, with the goals of maintaining website security, functionality, and enhancing your user experience. This processing is conducted in accordance with Article 6 (1) lit. f of the General Data Protection Regulation (GDPR)."

Your account data is collected solely in order to provide you with access to your personal user Maison Libertine account and to perform the contract concluded with you (Art. 6 (1) lit. b GDPR) or for protecting our justified interests in providing our online shop to you in accordance with Art. 6 para 1 lit. f) GDPR. Optional data that you can provide when registering without ordering goods are processed based on your consent pursuant to Art. 6 (1) lit. a GDPR. Once you order goods and your order data will be connect with your account data we process your personal data in order to fulfil and perform the contract concluded with you (Art. 6 (1) lit. b GDPR)

We handle order data to carry out, fulfill, and complete the contract established with you, as specified under Article 6 (1) lit. b of the General Data Protection Regulation (GDPR). Order data plays a crucial role in facilitating the shipment of your order. Moreover, this processing is essential to safeguard our legitimate interest in addressing potential instances of lost goods during transit, in accordance with Article 6 (1) lit. f of the GDPR

We handle payment data to effectively execute, fulfill, and complete the contract established with you, as outlined in Article 6 (1) lit. b of the General Data Protection Regulation (GDPR). Additionally, we process payment data and conduct creditworthiness assessments to prevent fraudulent activities and mitigate payment defaults. The basis for conducting creditworthiness assessments is also in accordance with Article 6 (1) lit. b of the GDPR, as it's essential for the execution of necessary pre-contractual measures. Furthermore, this data processing is conducted based on our legitimate interest in preventing payment defaults, identifying and preventing fraud, and addressing criminal activities, as specified under Article 6 (1) lit. f of the GDPR.

We process your shopping data with the primary objective of enhancing our website's design, expanding our product range to better serve our visitors, and conducting internal marketing and demographic studies. These efforts enable us to comprehend your shopping behavior and refine our overall offerings to align with your individual needs. The legal basis for this data processing is either our legitimate interest, as specified in Article 6 (1) lit. f of the General Data Protection Regulation (GDPR), or, in cases where shopping data is employed for profiling and tailoring specific goods and services to you, your explicit prior consent, as outlined in Article 6 (1) lit. a of the GDPR.

We process your email address, the name you provide during newsletter registration, and your location for the specific purpose of sending you information about our latest and enticing offers. This processing is carried out on the basis of your prior consent, as delineated in Article 6 (1) lit. a of the General Data Protection Regulation (GDPR). To register for our newsletter, we employ a procedure known as the Double-Opt-In-Procedure. This entails sending you an email to confirm your desire to receive our newsletter after registering. This process serves the dual purpose of verifying your registration and, if needed, investigating any potential misuse of your personal data.

Use of cookies and similar technologies : we may also gather data concerning your website usage by utilizing cookies. These are small text files that are stored on your device, preserving specific settings and data for communication with our system through your web browser. Typically, a cookie includes the domain name from which the cookie data was sent, details about the cookie's age, and an alphanumeric identifier. Cookies empower our systems to identify the user's device and promptly access any preferences. Whenever a user accesses our platform, a cookie is transmitted to their computer or device's hard drive. Cookies aid us in enhancing our website and delivering a more tailored service that caters to your requirements. They allow us to recognize your computer upon your return to our website, and thereby: 

·      Save details about your preferred activities on the website, enabling us to customize our site to align with your unique interests. This encompasses elements like the contents of your shopping cart and advertisements tailored to your personal interests.

·       Accelerate the handling of your requests.

Sharing with Service Providers and Partners:

Technical, order, and payment data are exclusively shared with our service providers, especially hosting providers and other technical service providers who assist in website operation. In cases where these service providers are located outside the European Union (EU), we implement appropriate measures to ensure that the recipient complies with data protection regulations. You can request further information regarding these measures at any time using the contact details provided above.

We may also share your personal data with our partners, such as designated courier services (e.g., DHL, UPS, Royal Mail), and payment service providers, as indicated during the checkout process (e.g., Stripe Payment Gateway and ApplePay for express checkout). This data sharing is essential for executing and fulfilling the contract established with you, in accordance with Article 6 (1) lit. b of the General Data Protection Regulation (GDPR). Please familiarize yourself with the separate privacy policies of our partners. Our partners will only process your personal data for the purpose of facilitating your purchase and payment.

Other Circumstances:

In all other situations, we will only disclose your personal data to third parties when you have granted your consent for such disclosure, or when we are authorized or obligated to share data in accordance with statutory provisions, official directives, or court orders. This may include instances such as information disclosure for law enforcement purposes, threat prevention, or the enforcement of intellectual property rights.

International Data Transfers:

We do not intend to transfer your personal data to third countries outside the European Economic Area (EEA) or international organizations.

When do we remove your personal data?

  • Technical data is routinely deleted or consolidated immediately upon your departure from the website.

  • Your order, payment, shopping, and account data is typically deleted once it is no longer necessary for contract fulfillment or the maintenance of your user account, unless there exists another legitimate purpose, particularly for meeting commercial or tax retention obligations.

  • Newsletter data will be retained for the duration of your subscription to the newsletter.

What Rights Do You Have?

You possess several rights regarding your personal data:

  • You have the right to request information, as per Article 15 of the General Data Protection Regulation (GDPR), about the data we have stored about you.

  • You can request the correction of inaccurate data in accordance with Article 16 of the GDPR.

  • In line with Article 17 of the GDPR, you may request the deletion of your data or restrict its processing, following Article 18 of the GDPR.

  • Under the conditions specified in Article 20 of the GDPR, you have the option to request the transfer of your personal data to you or a third party.

  • Furthermore, as outlined in Article 21 of the GDPR, you hold the right to object to the processing of your data, particularly when your objection is related to your specific circumstances and pertains to data we process to protect our legitimate interests or for direct marketing purposes.

  • If you believe that we are not handling your personal data in accordance with applicable law, you have the right to lodge a complaint with the relevant supervisory authority, as per Article 77 of the GDPR.

  • If you've granted us consent to process your personal data, you can withdraw that consent at any time without needing to provide reasons. This withdrawal will be effective for future processing. To do so, please contact us using the email address provided above.

  • Additionally, we offer you the opportunity to easily unsubscribe from any service or updates to which you have subscribed, should you change your mind. Every email we send, including newsletter emails, will include a straightforward automated unsubscribe link, allowing you to opt out of that particular service and exercise your right to withdraw your consent for receiving the newsletter and other subscribed services or updates.

  • If you wish to modify your cookie preferences, you can do so at any time by accessing the cookie settings.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this page and will remain in effect except concerning any changes in its provisions in the future, which will be in effect immediately after being posted on this page. We reserve the right to update or change our Privacy Policy at any time, and you should check this Privacy Policy periodically. Your continued use of the Service after we post any modifications to the Privacy Policy on this page will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.